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We make it much easier for Marketing and Compliance to meet the regulatory requirements for any communication or promotional material.
In industries like financial services and pharmaceuticals, product and marketing materials are heavily regulated.
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Ensuring that those materials comply with the regulations can be a major burden for:
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Marketing, Sales and Communications teams when they are creating new material
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Compliance or Legal teams who are responsible for:
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Reviewing / approving new material
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Monitoring published material
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Managing “content compliance” typically takes a lot of time for both content creators and content approvers and ...
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For new content, often results in deadlines being missed
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​For published content, can be very challenging to do properly
It doesn’t have to be that way!
We help companies meet the content compliance requirements in the most efficient way … helping them to cut costs, time and risk.
3 Focus Areas
Content compliance typically requires focus in 3 areas:
Creation of New Content
1
Responsible:
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Marketing
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Sales
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Communications
Main Challenges:
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Difficulty in identifying and understanding the requirements
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Time needed to update the content to meet the compliance requirements
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No. of times that content fails the approval process and has to be re-worked
Impacts:
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Significant amount of time “wasted” on compliance tasks
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Delays in getting content approved and available for use
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Missed opportunities?
Approval of New Content
2
Responsible:
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Compliance
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Legal
Main Challenges:
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Difficulty in understanding the planned purpose and use of the content
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Time needed to check all of the different compliance requirements
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% of content which is not compliant and has to be returned for re-work
Impacts:
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High % of time “wasted” on checking and then failing non-compliant content
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Pressure from content creators to reduce overall approval time
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Often overloaded
Monitoring of Published / Distributed Content
3
Responsible:
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Compliance
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Legal
Main Challenges:
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Difficulty and time needed to identify if content:
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Has been approved
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Matches what was approved
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Is within its expiry date
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Is promoting a product & if yes, if that is allowed
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Controlling / managing content published by 3rd parties
Impacts:
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Significant reputational risk or risk of non-compliance because monitoring is often:
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Not done
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Done infrequently
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Done poorly
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7 Key Solutions
Managing content compliance in the most efficient way requires 7 different solutions to be in place.
The diagram below shows each of the 7 solutions and who they are primarily used by.
See below for an overview of each of the 7 key solutions.
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We can help you with all of them. To find out how, please check out the Solutions section.
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Note. Several of the 7 Key Solutions provide a range of features / functionality that are not directly related to content compliance. However, achieving the most efficient way of managing content compliance, normally requires those solutions to have some content compliance features or functionality. 2 examples are a) Work Management System and b) Digital Asset Management System
We have a detailed guide to each of the 7 key solutions.
Achieving Efficient Content Compliance
As outlined above, 7 key solutions are normally needed in order to achieve truly efficient content compliance.
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Many of the solutions involve software and in order to get the most appropriate software solutions successfully implemented in your organisation, we recommend that the following 4 phase approach is used.
Discovery
1
Purpose / Objective:
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Understand and assess the current way of working … efficiency levels, time and cost
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Identify & quantify opportunities for improving efficiency levels and reducing time and costs
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Identify solutions most likely to deliver the required improvements and to assess:
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Which solutions are already in place and working well
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If any changes should be made to the existing solutions
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If any new solutions are needed
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Produce a business case
Athena's Products and Services:
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The following products or services are designed to help with the above:​
Solution & Supplier Selection
2
Purpose / Objective:
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To confirm and prioritise the requirements – business and technical
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To identify and evaluate systems and suppliers likely to be able to meet the requirements
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To select the solution(s) and supplier(s) and to confirm contractual arrangements
Athena's Products and Services:
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The following products or services are designed to help with the above:​
Pilot Implementation
3
Purpose / Objective:
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To test / confirm that the system has the features and functionality as stated by the supplier(s)
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To understand what’s involved in setting up the system
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To assess how well the system(s) meet the key business requirements
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To assess the likely benefits that will be delivered with a full rollout of the system(s)
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To decide whether to progress to full rollout of the system(s)
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To understand what non-system changes (such as processes or roles and responsibilities) should be made in order to maximise the efficiency improvements
Athena's Products and Services:
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The following products or services are designed to help with the above:​
Full Implementation
4
Purpose / Objective:
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To complete the full rollout / implementation of the selected solutions
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To ensure that the required improvements and benefits are achieved
Athena's Products and Services:
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The following products or services are designed to help with the above:​
Find out more about how we help
For any of the following, please contact us:
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To get an example "compliance briefing"
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To get an example of a checking report
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To arrange a demonstration
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Anything else!
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To request a free Opportunity Assessment